Urban Lid Co is a modern, eco-friendly packaging brand focused on providing sustainable and innovative lid solutions for food and beverage containers. This project centered on redesigning the brand’s digital presence to better communicate its commitment to sustainability, enhance user engagement, and streamline online product discovery.
The goal was to create a clean, user-centric website that reflects Urban Lid Co.’s values while delivering an intuitive browsing and shopping experience.
CHALLENGE
In the competitive hat shop market, the absence of virtual try-on options presents a major hurdle. Customers often struggle to visualize how hats will look and fit, leading to hesitation and reduced confidence in their purchasing decisions. This gap in visualization impacts customer satisfaction and results in missed sales opportunities.
To address this, there’s a need to enhance the website and mobile platforms with clearer visuals, detailed product descriptions, and advanced AI-driven virtual try-on technology that empowers users to confidently select hats matching their style and preferences.
The Problem :
* Uncertainty in Hat Selection: Customers hesitate to buy due to difficulty imagining how hats will look and fit.
* Lack of Outfit Coordination: Without virtual try-on features, coordinating hats with outfits is challenging.
* Limited Customer Feedback Integration: Insufficient feedback collection and utilization affect alignment with customer needs and preferences.
Product Strategy & Vision :
Urban Lid Co. is more than a stylish hat retailer — it’s a reimagined shopping experience that blends fashion and technology. The vision is to transform how customers shop for hats by integrating AI-powered virtual try-ons and personalized style recommendations.
By understanding the hesitation customers face when they can’t visualize their look, the strategy centers on building an immersive, confidence-boosting platform that bridges the gap between online shopping and in-store fitting.
Every feature and design decision supports a clear mission:
* Empower Customers with the ability to virtually try on hats in real-time.
* Enhance Personalization through AI-driven suggestions that match hats to outfits and personal style
* Increase Confidence by delivering accurate fit visuals and incorporating customer feedback into product offerings.
Design Process / Methodology
The Urban Lid Co. project followed a user-centered design approach to ensure the virtual try-on and shopping experience addressed real customer needs while supporting business goals:
* Research & Discovery – Conducted market research on top e-commerce fashion platforms, analyzed competitors’ virtual try-on solutions, and gathered customer feedback to identify pain points in online hat shopping.
* Ideation & Information Architecture – Created user flows to streamline the process from product discovery to purchase, integrating AI try-on and style-matching features in a natural, intuitive way.
* Wireframing & Prototyping – Designed low-fidelity wireframes to establish layout and interaction patterns, followed by high-fidelity prototypes in Figma for usability testing.
* Usability Testing & Iteration – Tested the prototypes with target users to evaluate the clarity of navigation, try-on accuracy, and outfit coordination tools; refined based on insights to improve ease of use and engagement.
* Handoff & Collaboration – Delivered developer-ready assets with detailed documentation and collaborated closely with engineering to ensure consistent functionality and design across desktop and mobile platforms.
The Solution :
To address these challenges, Urban Lid Co. developed an AI-powered virtual try-on platform designed to make hat shopping more interactive, personalized, and confidence-driven:
* AI Virtual Try-On: Customers can upload or use live camera input to instantly see how different hats look on them, adjusting angles, sizes, and styles in real time for an accurate fit preview.
* Outfit Coordination Assistant: The AI recommends hat styles, colors, and patterns that match the customer’s existing wardrobe or selected outfits, helping create cohesive and stylish looks.
* Enhanced Product Visualization: High-resolution 360° product views and zoom features allow customers to examine details, materials, and craftsmanship before making a purchase.
* Personalized Recommendations: AI analyzes past purchases, browsing behavior, and style preferences to suggest hats most likely to appeal to each customer.
* Seamless Cross-Platform Experience: Whether on desktop or mobile, the platform ensures intuitive navigation, fast load times, and consistent visuals for a smooth shopping journey
By integrating advanced AI and immersive product interactions, Urban Lid Co. transforms hat shopping into a personalized, engaging, and confidence-building experience — reducing hesitation, increasing customer satisfaction, and boosting conversion rates
Case Study
My goal for Urban Lid Co. was to create an engaging, interactive, and personalized shopping experience that eliminates uncertainty in hat selection and encourages confident purchases. Leveraging AI for virtual try-ons and personalized recommendations was central to the design, ensuring customers could visualize products in real time and make style-conscious choices.
Research and Discovery :
* Competitor Analysis: Studied leading online hat retailers and fashion e-commerce platforms to assess how they present products and integrate personalization. Found that while some offered strong imagery, few incorporated real-time virtual try-on or AI-driven style matching.
* User Interviews: Spoke with a diverse range of customers and discovered that most hesitation in purchasing stemmed from not knowing how the hat would look on them and whether it would coordinate with their wardrobe.
* Feedback Insights: Customers wanted style suggestions, the ability to see hats from multiple angles, and simple, mobile-friendly shopping tools that made exploring products effortless.
* Competitive Benchmarking: Identified a major gap in combining outfit coordination features with virtual try-on, presenting an opportunity for Urban Lid Co. to stand out as a leader in the hat retail space.
Target Audience :
Urban Lid Co. caters to style-conscious shoppers aged 18 to 50 who value both fashion and convenience. Whether they’re casual hat wearers or dedicated collectors, our audience seeks a seamless, engaging, and confidence-boosting shopping experience.
* Personalized shopping experience with AI-driven recommendations that match hats to their face shape, style, and wardrobe.
* Virtual try-on technology that removes uncertainty and boosts confidence before making a purchase.
* Curated style coordination suggestions that help customers pair hats with outfits for a cohesive look.
* Inclusive product range appealing to all genders, styles, and occasions—from casual streetwear to formal events.
* Easy mobile and desktop shopping with intuitive navigation and fast-loading visuals for on-the-go browsing.
Flowchart :
Conducted an in-depth analysis of AI-driven shopping features used by top competitors in the fashion and accessories industry, with a focus on virtual try-on capabilities, personalization, and outfit coordination. This evaluation revealed key industry benchmarks and uncovered opportunities for Urban Lid Co. to differentiate by offering a more immersive and integrated hat-shopping experience.
The competitive review identified:
* Virtual try-on gaps — Many hat retailers still rely solely on static product images, leaving room for Urban Lid Co. to lead with advanced AI visualization.
* Limited personalization — Few competitors offer AI-driven style matching that considers customer preferences, wardrobe, and facial structure.
* Weak outfit coordination tools — Rarely do competitors help customers visualize hats alongside full outfits, creating an opportunity for enhanced styling recommendations.
* Limited personalization — Few competitors offer AI-driven style matching that considers customer preferences, wardrobe, and facial structure.
* Weak outfit coordination tools — Rarely do competitors help customers visualize hats alongside full outfits, creating an opportunity for enhanced styling recommendations.
By addressing these gaps, Urban Lid Co. can set a new standard in the online hat market, combining advanced AI tools, personalized recommendations, and outfit-matching features to increase customer satisfaction and drive conversions.
Key Elements To Address :
* Color Palette: Utilize natural, earthy tones such as muted greens, warm browns, and soft beiges to reflect the brand’s eco-friendly, sustainable values. These colors create a calm and inviting atmosphere that appeals to conscious consumers.
* Typography and Visual Elements: Choose clean, modern typefaces that combine readability with a subtle touch of elegance. Use soft curves and organic shapes in UI elements to reinforce the natural theme and enhance user comfort.
* Virtual Try-On Integration: Ensure the AI-powered try-on feature is seamless and accurate, allowing users to view hats from multiple angles and adjust fit dynamically for a realistic preview.
* Personalization & Outfit Coordination: Develop intuitive tools that recommend hats based on users’ style preferences, face shape, and wardrobe selections, making outfit coordination simple and fun.
* Overall User Experience: Design a smooth, responsive interface that works flawlessly on desktop and mobile. Focus on reducing friction points in navigation and checkout, while highlighting product details and customer reviews to build trust.
* User-Centric AI: Position AI as a helpful assistant guiding users through try-ons, style matching, and personalized recommendations — enhancing confidence and engagement without overwhelming.
Results & Impact Highlights
* AI-Powered Virtual Try-On: Successfully implemented an accurate and user-friendly virtual try-on feature that increased customer confidence and reduced hesitation in purchases.
* Enhanced Personalization: Personalized style and outfit recommendations helped users discover hats that truly fit their preferences and needs, increasing average session duration and product discovery.
* Improved User Engagement: The seamless integration of AI tools and intuitive navigation led to higher engagement rates and lower bounce rates across devices.
* Increased Conversion Rates: By empowering users to visualize products better and make informed decisions, Urban Lid Co. saw a noticeable lift in conversion and sales metrics post-launch.
* Consistent Brand Experience: The use of earthy tones, clean typography, and organic visuals created a cohesive, trustworthy brand identity that resonated well with the target audience.
* Positive Customer Feedback: Users praised the ease of use and immersive nature of the try-on feature, highlighting its role in boosting purchase confidence and overall satisfaction.
Overall, the design captures the essence of Urban Lid Co.’s stylish hats while leveraging cutting-edge AI technology to create an innovative, personalized, and engaging online space. The integration of traditional design elements with AI-enhanced features ensures a memorable experience that resonates with audiences, fostering a deeper connection with the brand and differentiating Urban Lid Co. in the e-commerce landscape.
social media
To boost Urban Lid Co.’s online presence, we showcase trendy hats through vibrant social media content. Integrating interactive features across platforms fosters engagement, expands our reach, and strengthens brand presence. This invites fans to explore styles, share experiences, and amplify our impact.
